Increased rate of competition as numerous companies have lip palette and Eye Shadow combinations continuously each season.Exhibit free standing stores in comparison to spots located in departmental stores.For instance, the company is working on foundations and blushes in order to fit specifically the Indian Skin tone Ability to expand internationally- Brazil and India.Boosting experiences in online shopping.Its only the professionals that can access their PRO colors.The prices are high than some individuals can afford.Its brand name is already known in the Market.Named number two as Forbs” America’s most Admired Company”.Its products are made for all races, sexes and ages.With a product line that is celebrity endorsed and a glamorous image, MAC cosmetics takes the lead in the beauty industry (Machalack, 2012, p.1). This was done in order to create the visual effects required to endure bright light during their shooting of photos.” Who better rise up to this demand than a fashion photographer”. Long before MAC company history, the founders of MAC cosmetics (Toskan and Angelo) diverted their product line towards the fashion and beauty professionals industry that relied heavily on cake makeup, heavy cosmetics and stage makeup. In order to meet the increasing demand of beauty and entertainment professionals, Frank Toskan, a fashion photographer and Frank Angelo a salon chain owner, launched in 1985 a fashion frontward line in Toronto. The vision aim was to fill the existing gap between fashion photography and makeup artistry. MAC cosmetics were created with an extremely creative vision. This is because the company believes that, for purposes of maintaining high quality levels, remaining in control is the key to the company success (Anonymous. Given the fact that the company has the ability to easily expand to various locations, the company does not advocate for the idea of expanding. These products are meant for everyone such as the young or old, conservative or trendy, poor or rich, male or female. MAC as a company is remarkably dynamic and produces various products such as hair care, skin care, cosmetics and beauty products. Furthermore, the company is growing rapidly and has some of the most demanded and popular cosmetics present in the market environment. However, at the moment it has gained momentum and it is now a multimillion-dollar enterprise. In the initial stages, the company struggled to establish itself. In addition to that, it is greatly concerned with its consumers. Mac does not utilize business schemes that are fancy. The business strategies and founding principles of MAC are extremely simple yet very effective in terms of contributing to the success of the company. MAC also referred to as Make-up-Art Cosmetics, is a highly distinct corporation.
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